Jingjok

Thai culture

Promo culture: 1 แถม 1 and double-date sales

แถม

tǎaem

Thai shopping runs on promotions. Convenience stores and supermarkets are full of 1 แถม 1 (buy one, get one free) and 'second item half price' tags. Malls and banks offer ผ่อน 0% 'zero per cent instalments' on phones and appliances with a credit card. Online, the big sale days are the double dates: 9.9, 10.10, 11.11 and 12.12, when apps compete with flash discounts and free shipping. Restaurants and cafés offer member points, stamp cards and ซื้อครบ…ลด… 'spend X, get Y off'. At markets the human version is แถม: a regular customer may get an extra handful of chillies or one more fishball. Asking มีโปรไหม costs nothing.

Try this today

Before paying anywhere today, ask มีโปรไหม or มีส่วนลดไหม.

The words that carry it

Learn this in “Big numbers, dates, money 2” →

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