Jingjok

Thai culture

Networking the Thai way

ยินดีที่ได้รู้จัก

yin-dii tîi dâai rúu-jàk

Thai business runs on relationships first and deals second. Greet with a ไหว้ if they do, then ยินดีที่ได้รู้จัก. The first question is usually ทำงานอะไร, and ทำงานเกี่ยวกับ… is all you need to answer. Hand over a นามบัตร with both hands and take a moment to read the one you receive. Swapping LINE (แอดไลน์ได้ไหม) beats email for follow-up. A warm introduction (ช่วยแนะนำให้รู้จักหน่อย) opens more doors than a cold pitch, and seniority matters: let the older or more senior person lead. Close with ติดต่อกันนะ or ไว้ไปกินกาแฟกัน; a shared meal or coffee is where real trust starts.

Try this today

At your next event, introduce yourself with ทำงานเกี่ยวกับ… and ask one person for their LINE.

The words that carry it

Learn this in “Hello, Thailand” →

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